A More Visible Button

 

A more visible button


PROJECT GOAL

To increase trip requests

MY ROLE

I was the lead designer and I am currently working with a front end engineer to implement these designs.


As a team, we're always brainstorming ways we can increase trip requests. One thing I noticed is that our "Rent this car" button is sticky and always accessible on all our mobile platforms, but not on desktop web. I hypothesized that we could increase requests on desktop if we allowed users to rent cars without having to scroll to the button. 

 
 I redesigned the navigation bar to include the vehicle details page navigation, per day price and the  "Rent this car" button. 

I redesigned the navigation bar to include the vehicle details page navigation, per day price and the  "Rent this car" button. 

 

Prototype of interaction built in Principle