A more visible button
PROJECT GOAL
To increase trip requests
MY ROLE
I was the lead designer and I am currently working with a front end engineer to implement these designs.
As a team, we're always brainstorming ways we can increase trip requests. One thing I noticed is that our "Rent this car" button is sticky and always accessible on all our mobile platforms, but not on desktop web. I hypothesized that we could increase requests on desktop if we allowed users to rent cars without having to scroll to the button.